Advisory
Short, focused engagements to pressure-test a platform bet, a build-vs-buy choice, a CRM or workflow redesign, or a growth tradeoff before you lock in budget and headcount.
Independent advisory · Richmond, Virginia
Product, technology, and operating-model decisions — without the theater.
CompeteWork is a selective, project-based practice for founders and operators who need a senior partner to think through platform strategy, workflow design, systems choices, and growth tradeoffs.
Fractional leadership
Product & technology advisory
Operating-model design
Systems modernization
What we do
Senior help for the decisions that actually move the business.
CompeteWork is not a staffing firm and not a 40-person consultancy. It is one practitioner — Bryce Olsen — brought in when the work needs product judgment, systems fluency, and an operating cadence that teams will actually follow.
Fractional & interim leadership
Temporary product, technology, or revenue-operations leadership when you need an experienced operator in the seat — without a full-time hire before the shape of the role is clear.
Transformation programs
Hands-on work to stand up operating rhythm, align product and GTM systems, and connect day-to-day behavior in tools you already own to the metrics leadership actually cares about.
Systems & workflow design
Salesforce and adjacent stacks, process design, and the unglamorous work of making tools, data, and teams point in the same direction.
Approach
Make the right behaviors easier than the wrong ones.
The practice started with a simple idea from industrial-organizational psychology: performance improves when you identify the specific behaviors tied to sales, service, and support outcomes — then design the work so people can execute them in the systems they already use.
That still sits underneath the advisory work. Strategy that never reaches the CRM, the ticket queue, or the weekly operating review is decoration. CompeteWork is built to close that gap.
- Selective by design. A small number of projects at a time. If it is not a fit, you will hear that quickly.
- Work inside existing software. Salesforce, HubSpot, Dynamics, and the rest of the stack you already pay for — not a new platform you have to sell internally.
- Culture and cadence together. Soft skills, leadership habits, and measurable operating rhythm. Individual performance and team unity are not opposites.
- Clear end date. Project-based and fractional work is meant to leave the team stronger, not create a permanent dependency.
Who we serve
Any industry. Deepest pattern recognition in a few.
The format fits organizations of different sizes. The sharpest experience is with regulated and high-trust software businesses where product, operations, and revenue systems have to hold up under scrutiny.
Healthcare & healthtech
Precision health, behavioral health, utilization and care platforms — where HIPAA, workflow, and clinical-operational translation matter as much as the roadmap.
Financial services & fintech
Benefits, wealth, and adjacent platforms where compliance, data integrity, and revenue operations have to move together.
Education & edtech
Large-scale learning platforms and the operating model behind them — product, enrollment, and delivery as one system.
SaaS operators
Founders and leadership teams who need a senior counterpart on platform strategy, systems modernization, and the tradeoffs that come with growth.
Principal
Bryce Olsen
Bryce is a product and technology executive with more than twenty years leading digital platforms, revenue operations, and enterprise systems in healthtech, fintech, and edtech SaaS.
Most recently he served as VP of Product & Engineering and Revenue Operations at InformedDNA, with prior senior product and enterprise-application leadership at AbleTo (acquired by Optum), HealthEquity, and Edelman Financial Engines, and operating and product leadership at University of Phoenix.
He holds dual master’s degrees in psychology and industrial-organizational psychology, a PMP, Lean Six Sigma Black Belt, and Salesforce Administrator credentials. The I-O background is how CompeteWork started. The operating résumé is what clients hire now.
Contact
If the work is real, start here.
Share a short note on the decision or gap in front of you. If there is a fit, you will get a direct reply — not a sequenced nurture campaign.
- Email bryce@competework.com
- LinkedIn linkedin.com/in/bryce-olsen
- Location Greater Richmond, Virginia · remote-friendly